Comments on: Knock Down the Social Media Dominos

By: thisisjohnny

thisisjohnny — Wed, 05 Aug 2009 11:54:45 +0000

win.

By: Hamptons Apartment

Hamptons Apartment — Wed, 15 Apr 2009 16:32:34 +0000

Interesting observation

By: video conferencing setup

video conferencing setup — Fri, 20 Mar 2009 04:57:16 +0000

I enjoyed reading your post; I am running a small website on video conferencing I am a beginner in this business. I don’t know much about it but I am searching around for material that can increase my knowledge

By: floor jacks

floor jacks — Sat, 14 Mar 2009 12:19:31 +0000

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By: A Few Thoughts for Media 2.0 « Adriel Hampton

A Few Thoughts for Media 2.0 « Adriel Hampton — Thu, 18 Dec 2008 01:09:09 +0000

[...] messagers, is the place to watch for innovation incubation. Look to Fed 2.0 (and consultants like Steve Radick of Booz Allen Hamilton), and bleeding edge media tweeters like John A Byrne and the LA Times. [...]

By: Sherelle

Sherelle — Tue, 25 Nov 2008 23:09:05 +0000

I’m reblogging this, if you don’t mind! Awesome post!

By: sradick

sradick — Tue, 25 Nov 2008 03:10:06 +0000

@Dan – thanks for bringing up the point of integrating social media into an organization’s existing strategy. That’s an important piece that shouldn’t be forgotten.

@George – as an avid reader of sports blogs, I’ve read with great interest the plethora of various sports writers/reporters who have struggled to adapt to this new environment. Most either fail miserably (Jay Mariotti and Buzz Bisinger) or grudgingly accept it (Kornheiser). I think we’re seeing the same thing in the government – I can now reach directly to @govExec on Twitter and ask a simple question instead of formally pitching them via email. Now, when I send an email, I’m a real person rather than yet another random pitch.

@Anna – “relationships…” That’s what it’s all about. If you understand how to build and maintain relationships, both physically and virtually, that’s the biggest and best lesson you can learn about media relations. I think that’s always been true – not sure why people think it’s any different with the advent of these new tools.

By: Anna Gabbert

Anna Gabbert — Mon, 24 Nov 2008 22:07:23 +0000

You are preachin to the choir! Your post covered media relations in a nutshell and as a PR professional, relationship building IS my business. I would never pitch a reporter blindly – that’s media relations suicide. It’s crucial to take the time to familiarize yourself with a blogger/reporter’s coverage, reach out to them and lay the foundation to build a dialogue. My clients don’t always understand why I need to communicate with bloggers and many consider online efforts to be a waste of time, but as traditional media slowly dwindles and more reporters are laid off everyday, forming these relationships with “alternative media” is even more important.

By: George Farrar

George Farrar — Mon, 24 Nov 2008 20:01:04 +0000

Well stated. It should also be noted that many of the bloggers with huge numbers of subscribers are oftentimes mainstream journalists as well. As traditional print media continues to struggle with strategies to preserve their existence, they are requiring their reporters to write blogs, shoot video, participate in on-line chats, and many other non-traditional roles.

By: Dan Williams

Dan Williams — Mon, 24 Nov 2008 19:42:13 +0000

Good points Steve. I would also add that social media has more of a bubbling up effort vs. traditional media with it’s “trickle down” effect. If your content or idea generates enough among the regular people who are out there blogging about it and linking to it, then more than likely, the mainstream media will pick up on it. That makes for a powerful argument for “integrating social media into an organization’s existing strategy” (your words Steve, not mine).