Warning: Creating default object from empty value in /home/steverad/public_html/wp-content/themes/freshnews/functions/admin-hooks.php on line 160

Insulate Open Government Efforts From Budget Cuts

April 24, 2011

Government 2.0, Social Media

Numbers And Finance

To be successful over the long-term, Open Government efforts can't be a separate line item on the balance sheet

With the recent news that several major Open Government efforts including USASpending.gov, Data.gov, and FedSpace may be shut down due to budget cuts and that the Pentagon has disbanded their social media office, many people in the #gov20 community started wondering if their social media, Gov 2.0 and Open Government programs might be next. People rushed to their dashboards to develop PowerPoint slides that illustrated the impact that their social media and open government efforts.

  • “We have 5,000 Facebook fans – an increase of 143% over last year!!”
  • “Our retweet % has increased by 45% since last month!”
  • “Half of our web traffic results from click-throughs on our Twitter posts!”
  • “Our Open Government site is one of the Top 5 most popular open government sites!”
  • “Our datasets have been downloaded more than 1,000 times this month!”

Here’s the thing – if you’re only using metrics like these, you’re probably next on the chopping block. While they may be impressive to you and to others in the #gov20 community, this approach only marginalizes the impact of open government, making it something that’s a nice-to-have instead of a must-have. Guess which one gets the money when budgets are tight? Social media and open government will only be successful over the long-term if and when it becomes integrated with larger organizational efforts.

The problem is that most open government initiatives have been stood up and led by separate teams – the social media office, the New Media Director, the Open Government Team – rather than by existing functions within the enterprise. This makes open government and/or social media a separate line item in the budget – something that can literally be crossed off on the balance sheet when budgets are tight.

Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job. Five thousand Twitter followers don’t mean a whole lot to senior leadership, especially when they don’t even know what Twitter is. However, if the customer service department can point to a 20% increase in customer satisfaction because they’ve integrated Twitter into their processes, simply cutting “social media” becomes less of an option. Instead of pointing to how many times your open datasets have been downloaded, try showing how the number of FOIA requests your organization has received has declined because the data are now freely available.

If you want to ensure the long-term viability of your open government and social media efforts, you have to demonstrate the impact you’ve had on other areas of the organization and how you’ve saved them money and/or improved their performance. Cutting an “Open Government Team” is pretty easy if that’s the only reason for its existence. However, what if:

  • the FOIA team stepped up and said that if the the Open Government Team were cut, their budget would have to increase to handle the corresponding increase in FOIA requests;
  • the customer service team says that customer satisfaction has increased because they’re using the social media channels established by the Open Government Team;
  • the public affairs department can point to a 20% decrease in negative press because they’re using Twitter to engage proactively with the media;
  • that recruiting says that the number of recruits has increased by 22% since they started using Facebook;

To insulate your Open Government efforts, stop talking about Open Government and start talking about how your efforts have positively impacted other areas of your organization. Integrate your open government efforts into other parts of your organization instead of building your open government empire. It’s a lot easier to cut something that’s contained within one team than something that’s pervasive throughout the organization.

*Image courtesy of Flickr User KenTeegardin

, , , , , , , , , ,

About sradick

I'm Vice President, Director of Public Relations at Brunner in Pittsburgh. Find out more about me here (http://steveradick.com/about/).

View all posts by sradick

11 Responses to “Insulate Open Government Efforts From Budget Cuts”

  1. dslunceford Says:

    I actually think the third bullet/data about how social drives to traditional destinations like web can be very useful if paired with actions that result, especially if your agency mission is heavily focused on sharing real-time information with citizens (CDC, FDA, USDA, FEMA, etc…).

    If your Twitter feed is driving half your web traffic to alerts about an ongoing disaster or drug recall or pandemic update, that’s a good indicator that social is helping your mission.

    Very on-point post – it’s certainly time to get beyond just the basics when it comes to social program value/key performance indicators and push to find more data that supports positive impact to mission.

  2. Anonymous Says:

    Thanks Steve! I definitely think it’s time to go beyond the simple web-focused statistics and focus on the impact to the mission. Sometimes, like with your example above, it might be a simple case of framing it properly. In others, it may require a total overhaul of your evaluation efforts. In still other cases, maybe it is best that your program get cut because you truly are just window dressing.

  3. Daisygaomei Says:

    a little difficult !! http://www.hoganspaccio.com/

  4. sfbeaglelover Says:

    Technology continues to outpace the government, which is why it is even more imperative now then ever to proceed with implementing necassary changes to create open government. Government should be accountable, transparent, and open to
    engaging in public discourse; part of this process is finding new and
    creative ways to make government results more optimal and efficient for
    everyone. The number one solution in making these leaps and bounds in making
    government more accountable is by providing internet access for everyone. By
    enabling everyone to participate in the civic process, we will revitalize our
    country’s spirit for creative decision making.

     

    check out this petition to support San Franciscans in their
    effort to gain citywide internet access!

     

    http://www.resetsanfrancisco.org/petition/san-francisco-guarantee-universal-internet-access

     

  5. ghdoutlet Says:

    Buy [url=http://www.ghdcheap-australia.com/][b]cheap ghd[/b][/url], [url=http://www.ghdcheap-australia.com/][b]ghd hair straighteners[/b][/url], [url=http://www.ghdcheap-australia.com/][b]ghd iv styler[/b][/url], you can go to [url=http://www.ghdcheap-australia.com/][b]ghd outlet[/b][/url] store which sell [url=http://www.ghdcheap-australia.com/ghd-purple-hair-straightener-p-20.html][b]purple ghd[/b][/url], pink ghd and [url=http://www.ghdcheap-australia.com/][b]ghd australia[/b][/url], welcome!

Trackbacks/Pingbacks

  1. Can open government be embedded? | Gov 2.0: The Power of Platforms - April 27, 2011

    […] adopting new tools. For open government to endure in an era of budget austerity, it will need to be baked in to how government operates, with a clear connection to how it helps deliver on the mission of agencies and […]

  2. Open Government Links of the Week – April 29, 2011 - VideoMinutes.NET Blog - April 29, 2011

    […] “Insulate Open Government Efforts From Budget Cuts” (by Steve Radick) […]

Leave a Reply