About Me

I am a Senior Director at Burson Cohn & Wolfe, one of the largest integrated communications agencies in the world. I joined BCW after four years at Brunner, one of Pittsburgh’s largest advertising agencies, where I led the PR department and managed the reputation of brands across the home improvement, retail, consumer-packaged goods, non-profit, manufacturing, and restaurant industries. I led the public relations efforts for AdWeek’s #1 Super Bowl commercial – 84 Lumber’s Super Bowl commercial, “The Journey Begins.”

I am an industry-recognized consultant, blogger, and speaker, and strategist. I’ve has this blog for the last eight years and my writing has appeared in publications like The Drum, PRWeek, MediaPost, PRDaily, and Entrepreneur Magazine and books like Cases in Public Relations Strategy, THINK Public Relations and Global Content Marketing. As a keynote speaker, I have given presentations on a variety of marketing, branding and leadership topics at events sponsored by the U.S. European Command, PRSA, the International Association of Business Communicators (IABC), WVU, Penn State, Carnegie Mellon, the University of Southern Indiana, the University of Denver, the COMMIT!Forum, CMO Leadership Summit, UBM TechWeb and many others.

Over the last few years, I have also appeared on KDKA Radio, WTAE, KDKA-TV, Telemundo, CBSNews, AdWeek, AdAge, Federal News Radio, The Washington Post, and Mashable.

I have been an active member of the Public Relations Society of America for the last 15 years and is the immediate Past President of the Pittsburgh chapter of PRSA. I am also a member of the Heinz History Center’s Communications Committee, was named one PRNews’ 15 to Watch in 2009 and selected to the Bethany College Communications Wall of Fame in 2015.

Prior to Brunner, I was VP, Associate Director of PR Cramer-Krasselt, the second largest independent ad agency in the country. Based in Chicago, I supported a variety of clients including Cedar Fair Amusement Parks, Maui Jim, Porsche, Vitamix, and Heinz. Before that, I spent nine years at management consulting firm Booz Allen Hamilton, where I possessed a Top Secret security clearance, consulting with clients from across the federal government.

Originally from Pittsburgh, PA, I’m a die-hard Steelers, Penguins, and Pirates fan and graduated from Bethany College with a B.A. in Communication. I’m the proud father of three daughters, all of whom harbor dreams of being the next American Ninja Warrior.

Email: sradick (dot) (at) outlook (dot) com.

Contributing author to the recently released Gov 2.0 book, “State of the eUnion: Government 2.0 and Onwards”