My name is Steve Radick and I'm a Vice President of Public Relations at Cramer-Krasselt in Chicago. I've joined C-K after eight years with government consulting firm, Booz Allen Hamilton, where I founded their Digital Strategy and Social Media practice.
Thanks to my government consulting, organizational communications, and change management background, I can bring a totally different perspective to public relations, one that's focused on business goals and on relationships instead of on buzz and hype. Accordingly, one of my favorite sayings is that “it’s not about the technology, but what the technology enables.”
I was named one of PRNews’ 15 to Watch for in 2009 and was a contributing author to the Gov 2.0 book, “State of the eUnion, Government 2.0 and Onwards.“ I serve on the Advisory Boards for the SmartBrief on Social Media, Governingpeople.com, and SMCEDU, and am also an “Expert Blogger” for AIIM’s Enterprise 2.0 Community. Originally from Pittsburgh, PA, I grew up a die-hard Steelers and Penguins fan (you should see my black and gold basement!). After graduating from Bethany College in West Virginia in 2003, I joined Booz Allen Hamilton in Northern Virginia, and in March 2012, moved to the Windy City where I now work.
Email: steve (dot) radick (at) yahoo (dot) com.
In true social media fashion, here’s a little more about me in 140 character snippets:
- My inspiration for Enterprise 2.0 occurred when I first started using the Intelligence Community’s internal wiki, Intellipedia
- I was one of the first community managers for Booz Allen’s implementation of hello.bah.com, a behind-the-firewall Enterprise 2.0 platform
- It’s not about the technology, but what the technology enables
- Telling me that I can’t do something without explaining why not is a sure-fire way to get me to try to do it anyway
- I don’t maintain personal and professional personas – I’m Steve Radick whether you meet me at a meeting or at a bar
- I never cared for the seemingly arbitrary way power was distributed on an org chart – I think that’s one reason I like Enterprise 2.0
- Transparency behind the firewall has allowed me to sidestep many of the political in-fighting that occurs when starting something new
- If I’m a successful social media consultant, there will be no need for me in a few years because it will just be something people do
- Successful social media initiatives are driven by the person, not the position
- I enjoy sitting down and talking with people just to get new ideas, not because I’m making a sale or because I have to
- Gary Vaynerchuk has been the inspiration behind much of my presentation and writing style
- I only cry at sports movies – you try to watch Rudy or Field of Dreams without tearing up!
- Want to know what really motivates me? When I see members of my team get promoted or win awards
- I think everything makes much more sense if it’s boiled down into a sports analogy
- Successful Enterprise 2.0 efforts are just as much about art as it is about science
- I’m terrified that my clients will suddenly realize that being successful with social media is a lot easier than they make it out to be
- Enterprise 2.0 has allowed me to become the “expert” on social media within my org despite not having a title or charter of any kind
- In the last hour, I’ve listened to Jack Johnson, 2Pac, and Pearl Jam on my iPod
- One of the best compliments I can get is for people to say that they love working with me