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Social Media Isn’t Always the Answer
As one of Booz Allen’s social media leads, I’m thrilled to see more and more of my government clients starting to ask questions about social media and if/how it might help them. I love logging into Twitter and seeing so many different conversations centered around Government 2.0. I love thinking about the potential that social [...]
Continue reading...Justifying Social Media to the Big Wigs
1. December 2008
More and more, I’m being contacted by one of my colleagues who is looking to “sell their client on Web 2.0.” These requests more often than not, come from people who don’t know a blog from a wiki and are worded roughly along the lines of “my client asked me to come up with some [...]
Continue reading...Knock Down the Social Media Dominos
23. November 2008
If you’re on Twitter and follow Chris Brogan, you’re probably familiar with the “Chris Brogan” effect. Basically, Chris has built up such a loyal following that whenever he tweets about one of your blog posts, tweets, etc., you immediately see a spike in your own Twitter followers and traffic to whatever he linked to. In [...]
Continue reading...Bringing Social Media to Your Organization - a Playbook
20. October 2008
I’m giving a presentation, “New Media to Reach New Markets” at the California Association for Coordinated Transportation’s (CalACT) Annual Conference & Expo on November 6 out in Monterey, CA. I’ll be giving a presentation followed by a panel discussion on how social media is changing public transportation. My other panelists will be speaking about how [...]
Continue reading...What Makes Government 2.0 Different from Enterprise 2.0?
13. October 2008
One of the things that I have consistently noticed in my five years as a government communications consultant is that our new hires who come from the corporate world go through an adjustment period upon first supporting a government client. That’s to be expected as there are a multitude of differences between public sector and [...]
Continue reading...Coast Guard Talks the Talk - Can They Walk the Walk?
25. September 2008
The Coast Guard’s top officer, Commandant Adm. Thad W. Allen, recently discussed the need for the Coast Guard to start using social media like Facebook and blogs to improve communication amongst one another and with the public (Read the full article over at MarineLink). “Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to [...]
Continue reading...Implementing Social Media at Large Organizations
19. September 2008
As I mentioned in my first post, I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients. Five years ago, when I joined my company, the only mentions of the terms “wikis” and “blogs” were usually [...]
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23. December 2008
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