Social Media Strategery

Try Looking Outside to Solve the Problems Inside

Quick – who recently said this in reference to his organization’s social media efforts? “…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put [...]

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Rethinking Public Relations Education

I was speaking to a group of college students the other day about SMCEDU, and I asked them, “how many of you are learning about social media in your communications classes?”  About a third of them raised their hands and said that they’ve discussed the impact of social media on traditional news, about how Twitter [...]

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How to BE a Government Consultant and Use Social Media

As “Government 2.0” becomes more and more popular, especially here in the Washington area, there seem to be an increasing number of people calling themselves social media or “Gov 2.0″ consultants. As such, I’ve also seen a small increase in the number of people who are only interested in hawking their wares because social media [...]

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The Evolution of the Social Media Evangelist

I’m currently going through my annual assessment, and in completing my self-assessment, I had some time to reflect on the last year and subsequently, over my six years at Booz Allen. As I combed through old emails and files, I thought back to 2006 when I first realized that social media was a game-changer in [...]

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