Social Media Strategery

Get Your Head Out of That Gantt Chart and Do Some Thinking Once in a While

  I know we’re all busy.  We have deadlines to meet, emails to write/respond to, projects to work on, management issues to take care of, errands to run, families to care for, and many many other things that we do on a daily basis.  To make sense of it all, we create daily routines and [...]

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Reverse Mentoring is All About Screwing in the Lightbulb before Flipping the Switch

The following is a guest post by Shala Byers.  Shala is the creator of Booz Allen’s Reverse Mentoring Program and a good friend of mine.  I asked her to write a post on the reverse mentoring program that she started last year and that I’m working with her on now to scale across our firm. [...]

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Who Owns Social Media? Everyone and No One

Over the last few weeks, I’ve been involved in a number of meetings both within Booz Allen and with my clients to discuss social media, and I’ve noticed that more and more organizations are moving beyond the social media experimentation stage. I’m finding that I’m no longer justifying the use of social media, but helping [...]

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Try Looking Outside to Solve the Problems Inside

Quick – who recently said this in reference to his organization’s social media efforts? “…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put ourselves right in the middle [...]

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