Social Media Strategery

Stop the Posturing About Government 2.0 and Do It Already

It’s about time.  It’s time to stop talking about theories of Government 2.0.  Time to stop predicting how the Obama administration is going to use social media.  Time to stop whining about all of the challenges involved with bringing social media to the government.  Time to stop the boundless optimism about the potential that you’re [...]

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Learn to Walk Before You Run

“Why aren’t people using it?” That’s the question I was recently asked by a colleague working on a project where they had just deployed an internal wiki.  They identified a need to bring people people together in a collaborative environment.  They knew they didn’t have the capability in-house.  They researched the latest collaborative software.  They read [...]

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Putting Social Media Before Your Health?

As I mentioned in my last post, one of the key success factors to deploying social media in an organization is that someone is “a champion.” Personally, I’m living this every single day at Booz Allen - people from across my company are constantly asking for a presentation on social media at their all-hands meetings, [...]

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Why Start Another Social Media Blog???

That’s actually a great question, and one that I struggled with for a long time before I actually bit the bullet and created this site. You see, the current state of the social media blogosphere is very much like an echo chamber, in that a bunch of social media evangelists, strategists, gurus, and other [...]

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