Social Media Strategery

• Identify the Right People to Manage Your Social Media Initiatives August 9, 2010
• The Evolution of the Social Media Evangelist August 23, 2009
• Twenty Theses for Government 2.0, Cluetrain Style February 15, 2009
• Social Media is Driven by the Person, Not the Position January 18, 2009
• The “Getting Started with Government 2.0” Guide April 2, 2010

• Eight Conversations Your Customers Want to Have With Your Brand April 15, 2013
• Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have April 1, 2013
• Social Media Lessons from a Two-Year Old March 22, 2013
• NHL Skating on Thin Ice With Many Supporters Post Lockout February 4, 2013
• Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One December 18, 2012