Social Media Strategery

Dear IT Guy, Can You Actually Use the Tool You’re Creating?

Do the top developers for Google’s Android operating system use Blackberries?  Do the IT guys developing Windows 7 use Macs?  Do the folks at WordPress use Blogger to host their personal blogs? These are purposely ridiculous questions – wouldn’t the best developers use the actual tools they’re responsible for building?  Wouldn’t they do their job [...]

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Identify the Right People to Manage Your Social Media Initiatives

Who leads your organization’s social media initiatives? Is it someone who rose up and took the role or is is someone who was assigned that role? Social media isn’t something that can just be assigned to someone any more than you can just assign someone to be the homecoming king. Adding “social media” to that [...]

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Six Villains of Gov 2.0

I recently came across this funny (and too true) post by Todd Heim on social media villains that piqued both my long-time interest in super-heroes and super-villains and all things Government 2.0 too.  While we pump up the Gov 2.0 Heroes (and even had an entire Day dedicated to them), and we hold conferences to [...]

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Managing Your Time While Managing Your Social Media

Thanks to Katie Mercado, I had the opportunity to give a presentation on time management and social media at today’s 33rd Annual PRSA Maryland Chesapeake Conference.   I was actually a little surprised when Katie approached as I feel like there’s so much more that I could be doing, more that I could be reading, and [...]

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