Social Media Strategery

Try Looking Outside to Solve the Problems Inside

Quick – who recently said this in reference to his organization’s social media efforts? “…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put [...]

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Looking Back at My 2009 Social Media Resolutions

On New Year’s Eve 2008, I made seven social media resolutions that I wanted to try to keep during 2009.  I had to be in total control of whether each would happen or do not happen, they had to be realistic, and they were somehow related to the work I do with social media and [...]

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Do You Know Where Santa is Tonight?

Christmas Eve is a day that holds a special place in many kids’ hearts – for some, it’s the presents, or the family and friends, or the music, or even the food – but for me, it’s always been about Santa Claus.  The almost magical feeling that overcame my cousins and I when we were [...]

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Gov 2.0 Isn’t Achieved via Instruction Manual

Over the last few weeks, I had an opportunity to speak with some of our nation’s finest, both domestic and abroad.  On December 3, I spoke to the members of the All Services Social Media Council and then on December 9, I spoke at the U.S. European Command (EUCOM) Public Affairs Conference. From D.C. to [...]

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