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	<title>Comments for Social Media Strategery</title>
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	<description>Exploring the strategery of using social media within the government</description>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by fuzzzycom (fuzzzy.com)</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3257</link>
		<dc:creator>fuzzzycom (fuzzzy.com)</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:50:26 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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RT @NovakKevin: RT @sradick: The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengo&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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<p></a><br />
RT @NovakKevin: RT @sradick: The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengo</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by suesanpd (Suesan Danesh)</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3256</link>
		<dc:creator>suesanpd (Suesan Danesh)</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:35:26 +0000</pubDate>
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&lt;img name=&quot;cc_image&quot; title=&quot;suesanpd (Suesan Danesh)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:50px;height:50px;&quot; src=&quot;http://purl.org/net/spiurl/suesanpd&quot;&gt;
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Reading ..@sradick The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengov #gov20&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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<p></a><br />
Reading ..@sradick The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengov #gov20</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by sradick (Steve Radick)</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3255</link>
		<dc:creator>sradick (Steve Radick)</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:34:30 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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&lt;div class=&quot;ccimg1&quot; title=&quot;sradick (Steve Radick)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;&quot;&gt;
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&lt;/div&gt;
&lt;/a&gt;
The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengov #gov20&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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<p></a><br />
The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengov #gov20</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by gquaggiotto (giulio quaggiotto)</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3254</link>
		<dc:creator>gquaggiotto (giulio quaggiotto)</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:33:35 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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&lt;img name=&quot;cc_image&quot; title=&quot;gquaggiotto (giulio quaggiotto)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:50px;height:50px;&quot; src=&quot;http://purl.org/net/spiurl/gquaggiotto&quot;&gt;
&lt;/div&gt;
&lt;/a&gt;
&quot;The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It&quot; ([link to post]). Ditto for Development 2.0&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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<p></a><br />
&#8220;The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It&#8221; ([link to post]). Ditto for Development 2.0</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by NovakKevin (Kevin Novak)</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3253</link>
		<dc:creator>NovakKevin (Kevin Novak)</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:25:26 +0000</pubDate>
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&lt;/a&gt;
RT @sradick: The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengov #gov20&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/NovakKevin" title="Twitter Comment" rel="nofollow"></p>
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<p></a><br />
RT @sradick: The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It ([link to post]) #opengov #gov20</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by sradick</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3252</link>
		<dc:creator>sradick</dc:creator>
		<pubDate>Thu, 11 Mar 2010 12:54:21 +0000</pubDate>
		<guid isPermaLink="false">http://steveradick.com/?p=1169#comment-3252</guid>
		<description>Exactly - it&#039;s not necessarily about marketing (If you created a product that doesn&#039;t fit my needs or is a piece of crap, it doesn&#039;t matter how much marketing you put into it).  It&#039;s more about government creating value for what its citizens want instead of creating high value datasets and apps that government THINKS citizens want.  That&#039;s why things like Twitter and blogs are great - they allow citizens to tell us what they want like never before.  However, we have to be careful to not get too wrapped up in what the 5% of people on Twitter are saying that we forget about what the other 95% think/want.  

It&#039;s not so much much a marketing issue, but a customer service one.</description>
		<content:encoded><![CDATA[<p>Exactly &#8211; it&#8217;s not necessarily about marketing (If you created a product that doesn&#8217;t fit my needs or is a piece of crap, it doesn&#8217;t matter how much marketing you put into it).  It&#8217;s more about government creating value for what its citizens want instead of creating high value datasets and apps that government THINKS citizens want.  That&#8217;s why things like Twitter and blogs are great &#8211; they allow citizens to tell us what they want like never before.  However, we have to be careful to not get too wrapped up in what the 5% of people on Twitter are saying that we forget about what the other 95% think/want.  </p>
<p>It&#8217;s not so much much a marketing issue, but a customer service one.</p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by Gwynne Kostin</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3248</link>
		<dc:creator>Gwynne Kostin</dc:creator>
		<pubDate>Thu, 11 Mar 2010 03:53:17 +0000</pubDate>
		<guid isPermaLink="false">http://steveradick.com/?p=1169#comment-3248</guid>
		<description>Interesting. So why aren&#039;t &quot;moms&quot; using the map? Is it on IPhone and they are all using blackberries? Or someone already built a cool app that does this? Or this is a web-based map and moms don&#039;t surf the web on their phone? Or, would this application be better if you could simply text &quot;playground&quot; and zip code and get a return? Or the moms already know the playgrounds that they frequent. It&#039;s the ones with the other moms from school.

My point is that we often think it&#039;s lack of marketing, but maybe it&#039;s lack of need. I think, Steve, that you are getting to this issue. Hi value datasets may have no value to me if it doesn&#039;t make a difference to ME.</description>
		<content:encoded><![CDATA[<p>Interesting. So why aren&#8217;t &#8220;moms&#8221; using the map? Is it on IPhone and they are all using blackberries? Or someone already built a cool app that does this? Or this is a web-based map and moms don&#8217;t surf the web on their phone? Or, would this application be better if you could simply text &#8220;playground&#8221; and zip code and get a return? Or the moms already know the playgrounds that they frequent. It&#8217;s the ones with the other moms from school.</p>
<p>My point is that we often think it&#8217;s lack of marketing, but maybe it&#8217;s lack of need. I think, Steve, that you are getting to this issue. Hi value datasets may have no value to me if it doesn&#8217;t make a difference to ME.</p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by Gadi Ben-Yehuda: Education vs. Condescension: Talking to the Public about Gov 2.0 &#124; Twitmerlin - News, Celebs Gossip, Social Media</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3247</link>
		<dc:creator>Gadi Ben-Yehuda: Education vs. Condescension: Talking to the Public about Gov 2.0 &#124; Twitmerlin - News, Celebs Gossip, Social Media</dc:creator>
		<pubDate>Wed, 10 Mar 2010 23:46:12 +0000</pubDate>
		<guid isPermaLink="false">http://steveradick.com/?p=1169#comment-3247</guid>
		<description>[...] Radick recently posted an entry on his blog, Social Media Strategery in which he argued that The public doesn&#8217;t need to understand what Gov 2.0 or open gov is [...]</description>
		<content:encoded><![CDATA[<p>[...] Radick recently posted an entry on his blog, Social Media Strategery in which he argued that The public doesn&#8217;t need to understand what Gov 2.0 or open gov is [...]</p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by Gadi Ben-Yehuda</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3246</link>
		<dc:creator>Gadi Ben-Yehuda</dc:creator>
		<pubDate>Wed, 10 Mar 2010 21:53:11 +0000</pubDate>
		<guid isPermaLink="false">http://steveradick.com/?p=1169#comment-3246</guid>
		<description>Hello, Steve.

My disagreement is with your statement that &quot;there is one thing that we in the Gov 2.0 community need to do a better job of and it’s not educating the public on what open government is or why they should care.&quot;  

I think it&#039;s critically important to communicate what open government is and why people should care (and how they should get involved).  There are two reasons:

1. It&#039;s taxpayer money we&#039;re using to build the tools and establish the rules; people should know how/why their money is spent

2. People can&#039;t have a meaningful relationship with a government they don&#039;t understand.  If government were like an elevator - single use, static, closed OS - we wouldn&#039;t need to know how it worked.  We would need only to use it.  But government is more like a language with complex rules of grammar that are subject to change, neologisms, mannerisms, shortcuts and taboos.  And if you don&#039;t understand the rules, your concerns can be dismissed without being addressed, because you didn&#039;t comply to the strictures of the discourse. 

You want to let people enjoy the fruits of government without even trying to understand the work of government.  

From the letter at top: &quot;But most of all, I want government to just work. I just want to stop dreading having to interact with the red tape and the bureaucracy.&quot;

That&#039;s kind of like saying &quot;I just want to drive my car to work and not have to deal with all the traffic and all the rules of the road.&quot;  

Government is a machine, like a car engine.  I&#039;m not saying everyone has to be an expert mechanic, but you seem to be saying that people shouldn&#039;t even know that they need to change the oil.  That&#039;s what I disagree with.</description>
		<content:encoded><![CDATA[<p>Hello, Steve.</p>
<p>My disagreement is with your statement that &#8220;there is one thing that we in the Gov 2.0 community need to do a better job of and it’s not educating the public on what open government is or why they should care.&#8221;  </p>
<p>I think it&#8217;s critically important to communicate what open government is and why people should care (and how they should get involved).  There are two reasons:</p>
<p>1. It&#8217;s taxpayer money we&#8217;re using to build the tools and establish the rules; people should know how/why their money is spent</p>
<p>2. People can&#8217;t have a meaningful relationship with a government they don&#8217;t understand.  If government were like an elevator &#8211; single use, static, closed OS &#8211; we wouldn&#8217;t need to know how it worked.  We would need only to use it.  But government is more like a language with complex rules of grammar that are subject to change, neologisms, mannerisms, shortcuts and taboos.  And if you don&#8217;t understand the rules, your concerns can be dismissed without being addressed, because you didn&#8217;t comply to the strictures of the discourse. </p>
<p>You want to let people enjoy the fruits of government without even trying to understand the work of government.  </p>
<p>From the letter at top: &#8220;But most of all, I want government to just work. I just want to stop dreading having to interact with the red tape and the bureaucracy.&#8221;</p>
<p>That&#8217;s kind of like saying &#8220;I just want to drive my car to work and not have to deal with all the traffic and all the rules of the road.&#8221;  </p>
<p>Government is a machine, like a car engine.  I&#8217;m not saying everyone has to be an expert mechanic, but you seem to be saying that people shouldn&#8217;t even know that they need to change the oil.  That&#8217;s what I disagree with.</p>
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		<title>Comment on The Public Doesn&#8217;t Need to Know What Gov 2.0 is, But They Do Need to Experience It by sradick</title>
		<link>http://steveradick.com/2010/03/08/the-public-doesnt-need-to-know-what-gov-2-0-is-but-they-do-need-to-experience-it/comment-page-1/#comment-3245</link>
		<dc:creator>sradick</dc:creator>
		<pubDate>Wed, 10 Mar 2010 20:05:37 +0000</pubDate>
		<guid isPermaLink="false">http://steveradick.com/?p=1169#comment-3245</guid>
		<description>Edward - the datasets point is a great one.  I think things like Data.gov are fantastic and the data that&#039;s opened up with pay dividends for years, but in its current form, that data really only matters to a very small amount of people.  It&#039;s what those people then do with that raw data to turn it into useful tools/applications for citizens. Things like the &quot;Mom&quot; map you mentions is a great example. The data wasn&#039;t useful until the app was created, and now the app isn&#039;t useful until the people start using it/adding to it. Data for data&#039;s sake doesn&#039;t do anyone any good.</description>
		<content:encoded><![CDATA[<p>Edward &#8211; the datasets point is a great one.  I think things like Data.gov are fantastic and the data that&#8217;s opened up with pay dividends for years, but in its current form, that data really only matters to a very small amount of people.  It&#8217;s what those people then do with that raw data to turn it into useful tools/applications for citizens. Things like the &#8220;Mom&#8221; map you mentions is a great example. The data wasn&#8217;t useful until the app was created, and now the app isn&#8217;t useful until the people start using it/adding to it. Data for data&#8217;s sake doesn&#8217;t do anyone any good.</p>
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