August 21, 2012

10 Comments

Ten Things You Should Be Saying to Your Boss

One of the questions that my team members and potential employees have asked me a lot over the last few years is "what are you looking for in an ideal employee?" We just finished a performance review cycle here where I worked with a few members of my team on their development plans for the […]

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July 24, 2012

6 Comments

Recovering from a Social Media Mistake

On Friday, the NextGen Journal published an article titled "Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. This article predictably generated a TON of traffic (More than 6K Facebook likes, 1K Tweets, and about a billion times more traffic than any other article on the site) not to mention a ton […]

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July 19, 2012

5 Comments

Klout for Enterprise 2.0 Networks is a Bad Idea

"The performance review of the future will include services like Salesforce.com's Chatter and its Influencers feature, which measures how much weight you carry among your peers" This is a quote from a recent Fast Company article discussing how enterprise social networks behind corporate firewalls are using Klout-like tools to measure how "influential" you are within […]

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July 4, 2012

6 Comments

Why I Hate the Word “Pitching”

I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's because it implies a certain level of salesmanship. Maybe it's because it erodes my own idealistic view of the media as the fourth […]

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