Recovering from a Social Media Mistake

On Friday, the NextGen Journal published an article titled "Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. This article predictably generated a TON of traffic (More than 6K Facebook likes, 1K Tweets, and about a billion times more traffic than any other article on the site) not to mention a ton […]

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Klout for Enterprise 2.0 Networks is a Bad Idea

"The performance review of the future will include services like Salesforce.com's Chatter and its Influencers feature, which measures how much weight you carry among your peers" This is a quote from a recent Fast Company article discussing how enterprise social networks behind corporate firewalls are using Klout-like tools to measure how "influential" you are within […]

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Why I Hate the Word “Pitching”

I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's because it implies a certain level of salesmanship. Maybe it's because it erodes my own idealistic view of the media as the fourth […]

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From the Government to Big Brands, From the Left Brain to the Right Brain

Three months ago, I made a huge change in my life. After eight years as a government consultant in DC, I picked up my family and moved to Chicago to work at Cramer-Krasselt. I went from DC to Chicago, from consulting to PR, from government clients to big brands, from the suburbs to the city, […]

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