April 23, 2012

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Public Relations Isn’t the Cherry on Top

"Let's bring PR in so they'll get us some media coverage for the new launch!" "Let's make sure we have PR look this over to make us sound better." "Can you have PR develop a plan to make sure the public thinks we're awesome?" "Our customers keep complaining about our product – can we get […]

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April 8, 2012

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Stop Trying to Take the Easy Way Out

I attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness. Laziness disguised as "social media best practices" and cool new tools.  Don't get me wrong – I don't think […]

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March 29, 2012

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Identify the Right People to Manage Your Social Media Initiatives

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I just gave a presentation based on this content at PRSA's Digital Impact Conference. The full presentation is embedded below and available here. Who's Managing Your Social Media Initiatives? on Prezi Who leads your […]

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March 23, 2012

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Establishing a Vision and Then Getting Your Team to Buy Into It

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. They knew what I looked for in their work, what questions I would ask, what points I wanted them […]

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