May 1, 2012

4 Comments

PR Pros and Wikipedia: Can They Ever Get Along?

All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. This means that editors should avoid stating opinions as facts, avoid stating seriously contested assertions as facts, avoid presenting uncontested assertions as mere opinion, use non-judgmental language, and accurately indicate the relative prominence of opposing views. One can easily […]

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April 23, 2012

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Public Relations Isn’t the Cherry on Top

"Let's bring PR in so they'll get us some media coverage for the new launch!" "Let's make sure we have PR look this over to make us sound better." "Can you have PR develop a plan to make sure the public thinks we're awesome?" "Our customers keep complaining about our product – can we get […]

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April 8, 2012

30 Comments

Stop Trying to Take the Easy Way Out

I attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness. Laziness disguised as "social media best practices" and cool new tools.  Don't get me wrong – I don't think […]

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March 29, 2012

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Identify the Right People to Manage Your Social Media Initiatives

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I just gave a presentation based on this content at PRSA's Digital Impact Conference. The full presentation is embedded below and available here. Who's Managing Your Social Media Initiatives? on Prezi Who leads your […]

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