Seven REAL Ways You Can Use Social Media to Find Your Next Job

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. It even included five tips to help you "stand out from the crowd." Unfortunately, rather than highlighting some of ways in which people have […]

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The Future of Branding is About Making Friends, Not Ads

Make friends, not ads.™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! Now! Now! Now!") and traditional […]

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PR Pros and Wikipedia: Can They Ever Get Along?

All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. This means that editors should avoid stating opinions as facts, avoid stating seriously contested assertions as facts, avoid presenting uncontested assertions as mere opinion, use non-judgmental language, and accurately indicate the relative prominence of opposing views. One can easily […]

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Public Relations Isn’t the Cherry on Top

"Let's bring PR in so they'll get us some media coverage for the new launch!" "Let's make sure we have PR look this over to make us sound better." "Can you have PR develop a plan to make sure the public thinks we're awesome?" "Our customers keep complaining about our product – can we get […]

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