February 22, 2012

4 Comments

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Have you heard of Brandon McCarthy, Paul Bissonette, Pat McAfee, and Antonio Brown? If you're like most people, you probably haven't. We're not exactly talking about Kobe Bryant or Derek Jeter here. Why would you know anything about a middle of the road starting pitcher, a left-winger with 5 career goals, a punter, and a […]

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February 8, 2012

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Do You Have a Social Media Superman Complex?

I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. As social media has grown in popularity, so too has the internal and external demand for […]

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January 23, 2012

2 Comments

What Kind of Online Community Do You Have Behind Your Firewall?

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our own Wikipedia!" Or Facebook…or Twitter – you name it. Unfortunately, as many have already discovered and many more will continue to […]

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January 5, 2012

8 Comments

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." – Clay Shirky at TED Cannes in June 2010 This is one of my favorite quotes from one of my favorite people in the business, Clay Shirky. I particularly like it because it illustrates the period many organizations […]

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