December 8, 2011

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More Than Words: How to Really Redefine the Term “Public Relations”

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 […]

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November 18, 2011

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Last night, while flying home from the Enterprise 2.0 Conference – Santa Clara, I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0 efforts […]

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November 11, 2011

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The People I Will (and Won’t) Meet at the Enterprise 2.0 Conference

Next week, I’m attending and speaking at the Enterprise 2.0 Conference in Santa Clara. I’ve attended many social media conferences over the years and have posted several times about my experiences at these events.While the vast majority of people I meet at these conferences are highly intelligent, ambitious, and well-meaning, I have noticed a pattern […]

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November 1, 2011

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A Community of Practice Is More Than a Website

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. […]

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