October 18, 2011

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Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves

UPDATE: Slides embedded! We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst […]

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October 10, 2011

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Enterprise 2.0 Success is About the Players, Not the Field

Watch your local Pee-wee football team’s practice sometime and you’ll see a lot of dropped passes, missed tackles, and a whole host of other mistakes. But…what would happen if you put that team on Heinz Field and gave them all the same amenities as the Pittsburgh Steelers? Yep, they still wouldn’t be able to complete […]

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September 30, 2011

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Who Are You Working For?

What are you working on right now? Can you explain exactly why you’re working on it? Do you know why you’re spending time writing that blog post? Sitting in that meeting? Answering that email? Preparing that presentation? Do you have an idea of what you’re trying to accomplish? Do you have a strategy for what […]

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September 18, 2011

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What Can Advertising Learn From PR When It Comes to Social Media?

Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones.  Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been the big brother in this often tenuous […]

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