September 18, 2011

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What Can Advertising Learn From PR When It Comes to Social Media?

Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones.¬† Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been the big brother in this often tenuous […]

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August 30, 2011

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Competing on the Field But Cooperating in the Office

It’s not difficult to find examples of sports teams using social media. From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups), social media has gone from being an innovative marketing tactic to […]

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August 22, 2011

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Mr. Popularity and Your Enterprise 2.0 Community

Let’s do an experiment. Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. Do they involve¬†“social media,” “Web 2.0,” “new media,” “mobile,” “enterprise 2.0,” or “collaboration?” Now, take a look […]

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August 4, 2011

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Listening for Change in Public Health and Social Marketing

The ubiquity of social media means that just about every industry, from non-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on pretty much everything. Within the organization, we’re seeing this same long tail manifested in the […]

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