June 30, 2011

2 Comments

U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Is your Facebook Insights Dashboard filled with peaks and valleys? Do the same people do all of the commenting and liking? Do you have a lot of likes, but very little comments? Does your organization have several sub-pages with little or no traffic? If you answered yes to any of the questions, then you may […]

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June 22, 2011

6 Comments

I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

I like failures. I like hearing about failures and learning from them. I like hearing that other people have made the same mistakes I have and succeeded in spite of (in some cases, because of) those mistakes. I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I […]

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June 3, 2011

3 Comments

The Federal Government Can Learn a Few Things from a New State Government Website

Have you checked out the new Utah.gov yet?  According to the press release, the site gets 1.2 million unique visitors a month and last year “processed more than 25.1 million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.” Here’s a quick 2 minute […]

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May 23, 2011

11 Comments

Why Implementing the Plain Writing Act Will Take Decades

“In just a few more years, the current homogenized voice of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.” – The Cluetrain Manifesto “In just a few more years” – if only that were true. Unfortunately, this quote was written more than […]

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