Rest in Peace, Social Media Ninjas

Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership […]

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U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Is your Facebook Insights Dashboard filled with peaks and valleys? Do the same people do all of the commenting and liking? Do you have a lot of likes, but very little comments? Does your organization have several sub-pages with little or no traffic? If you answered yes to any of the questions, then you may […]

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I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

I like failures. I like hearing about failures and learning from them. I like hearing that other people have made the same mistakes I have and succeeded in spite of (in some cases, because of) those mistakes. I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I […]

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The Federal Government Can Learn a Few Things from a New State Government Website

Have you checked out the new Utah.gov yet?  According to the press release, the site gets 1.2 million unique visitors a month and last year “processed more than 25.1 million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.” Here’s a quick 2 minute […]

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