June 14, 2016

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Create Content for Humans, Not Machines

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to […]

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February 1, 2016

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PR is More Than Just a Workstream

A version of this post first appeared in the PRSA PRSAY Forum.  PR pros have to start thinking of themselves as more than just the “earned” bubble of the PESO model. If and when they do, they’ll realize that while they’ve been focused on writing press releases, pitching the media, and planning events, marketers from other disciplines are […]

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October 9, 2015

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Who Owns Content Marketing?

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. That has given me the chance to work with a really diverse group of really smart people who are experts in their field. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into […]

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September 4, 2015

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Who Will Become the Tesla or AirBnB of the Home Category?

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer.  As much as I hate shoveling snow, I can’t possibly justify spending upwards of $500 on a snow blower that I might use five days a year and would take up space in my garage for the remaining 360. According […]

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