Comments Off on Agencies Should Start Thinking More Like Consultants

Agencies Should Start Thinking More Like Consultants

This post originally appeared at MediaPost.  For the last five years, my account managers have called me Mr. Scopecreep. I’ve never been able to see a problem and not try to fix it, even if it’s outside my lane or scope of work. As a result, I tend to get involved in conversations or meetings I […]

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Comments Off on Your Best Content May Be Right Under Your Nose

Your Best Content May Be Right Under Your Nose

A version of this article originally appeared on PRDaily. Content marketing has become one big M.C. Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “8 Super-Simple Tools You Can Use to Create Better […]

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Comments Off on Create Better Content by First Creating a Better Relationship with Your Lawyers

Create Better Content by First Creating a Better Relationship with Your Lawyers

Using Google Images can cost you thousands of dollars. A Jewel-Osco ad about Michael Jordan resulted in a decade-long lawsuit and millions of dollars in legal fees and settlements. A Tweet triggers a $6M lawsuit. With every high-profile lawsuit, #socialmediafail hashtag, and cease-and-desist letter, we know lawyers and general counsel become more and more likely to pull out the red pen […]

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Comments Off on Create Content for Humans, Not Machines

Create Content for Humans, Not Machines

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to […]

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