March 23, 2011

7 Comments

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

“That’s easy – even I could do that!” Really?  Could you?  How many times have you been watching a game and said that about that highlight catch that you saw on Sportscenter?  How many times have you watched Tiger Woods swing a golf club and then try to recreate that yourself? How many times have […]

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March 9, 2011

15 Comments

The Many Roles of an Internal Community Manager

When someone in the communications industry refers to a “community manager,” they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing […]

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March 3, 2011

2 Comments

Can Greater Social Connections Improve Higher Education?

I’ve written about my interest in the potential of social media to improve higher education before, and as one of the members of the SMCEDU Board of Advisors, I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning […]

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February 15, 2011

3 Comments

The Hierarchy of Needs for Social Media Evangelists

What do you need from your job to succeed? Good salary? Short commute? Work/life balance? Everyone has their own dealbreakers and must-haves – what’s important to one person may not matter to another. These variables differ greatly from profession to profession too. I remember weighing  a competing job offer some time ago that offered a […]

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