March 30, 2015

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Integrated Marketing Is A Mindset, Not A Mandate

This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the […]

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February 23, 2015

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31 ‘New Clues’ for PR Practitioners

This post originally appeared on PR Daily.  Fifteen years ago, “The Cluetrain Manifesto,” one of the most important business books of the Internet generation, took the world by storm. Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “New Clues,” an updated perspective on how the Internet affects marketing, PR and […]

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February 3, 2015

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Is Our PR Community Part of the New Pittsburgh or the Old One?

This post originally appeared on PRSA Pittsburgh’s blog.  In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Where there once existed the attitude that young people had to leave Pittsburgh to find a career, there’s now a sizable part of our city that feels is staying […]

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November 24, 2014

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PR Pros: Start Thinking Bigger Before It’s Too Late

This article originally appeared in PR Daily. I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day  where I spoke about some of the changes that integrated marketing is having on the PR industry. The part of my presentation that drew the greatest reaction from the mostly entry level and student attendees was when I […]

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