Comments Off on Who Owns Content Marketing?

Who Owns Content Marketing?

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. That has given me the chance to work with a really diverse group of really smart people who are experts in their field. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into […]

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Comments Off on Who Will Become the Tesla or AirBnB of the Home Category?

Who Will Become the Tesla or AirBnB of the Home Category?

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer.  As much as I hate shoveling snow, I can’t possibly justify spending upwards of $500 on a snow blower that I might use five days a year and would take up space in my garage for the remaining 360. According […]

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Comments Off on More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles, articles, and hype videos talking up their hometown. Thanks to the seemingly endless demand for new content, hometown pride is stronger […]

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Comments Off on Integrated Marketing Is A Mindset, Not A Mandate

Integrated Marketing Is A Mindset, Not A Mandate

This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the […]

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