Who Will Become the Tesla or AirBnB of the Home Category?

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer.  As much as I hate shoveling snow, I can’t possibly justify spending upwards of $500 on a snow blower that I might use five days a year and would take up space in my garage for the remaining 360. According […]

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More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles, articles, and hype videos talking up their hometown. Thanks to the seemingly endless demand for new content, hometown pride is stronger […]

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Integrated Marketing Is A Mindset, Not A Mandate

This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the […]

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31 ‘New Clues’ for PR Practitioners

This post originally appeared on PR Daily.  Fifteen years ago, “The Cluetrain Manifesto,” one of the most important business books of the Internet generation, took the world by storm. Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “New Clues,” an updated perspective on how the Internet affects marketing, PR and […]

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