Who Owns Content Marketing?

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. That has given me the chance to work with a really diverse group of really smart people who are experts in their field. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into […]

Continue reading...

Who Will Become the Tesla or AirBnB of the Home Category?

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer.  As much as I hate shoveling snow, I can’t possibly justify spending upwards of $500 on a snow blower that I might use five days a year and would take up space in my garage for the remaining 360. According […]

Continue reading...

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles, articles, and hype videos talking up their hometown. Thanks to the seemingly endless demand for new content, hometown pride is stronger […]

Continue reading...

Integrated Marketing Is A Mindset, Not A Mandate

This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the […]

Continue reading...