PR Pros: Start Thinking Bigger Before It’s Too Late

This article originally appeared in PR Daily. I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day  where I spoke about some of the changes that integrated marketing is having on the PR industry. The part of my presentation that drew the greatest reaction from the mostly entry level and student attendees was when I […]

Continue reading...

Running a PR Department vs. Running a PR Agency

Running a PR department within a larger agency is very different from running your own PR agency. From the employees that are hired to the way PR is even talked about, the skillsets don’t necessarily translate from one to the other. Try to run your department like an agency and watch as you slowly isolate your […]

Continue reading...

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

If you follow me on LinkedIn or Facebook or Twitter, you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA. I was with Cramer-Krasselt for more than two years and can’t thank everyone there enough for the opportunities I was given and for everything […]

Continue reading...

Stop Wasting Years of Your Life, Social Media Strategists

This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. If you haven’t, here are two of the most resonant points: I sat […]

Continue reading...