Comments Off on 31 ‘New Clues’ for PR Practitioners

31 ‘New Clues’ for PR Practitioners

This post originally appeared on PR Daily.  Fifteen years ago, “The Cluetrain Manifesto,” one of the most important business books of the Internet generation, took the world by storm. Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “New Clues,” an updated perspective on how the Internet affects marketing, PR and […]

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Comments Off on Is Our PR Community Part of the New Pittsburgh or the Old One?

Is Our PR Community Part of the New Pittsburgh or the Old One?

This post originally appeared on PRSA Pittsburgh’s blog.  In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Where there once existed the attitude that young people had to leave Pittsburgh to find a career, there’s now a sizable part of our city that feels is staying […]

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PR Pros: Start Thinking Bigger Before It’s Too Late

This article originally appeared in PR Daily. I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day  where I spoke about some of the changes that integrated marketing is having on the PR industry. The part of my presentation that drew the greatest reaction from the mostly entry level and student attendees was when I […]

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Comments Off on Running a PR Department vs. Running a PR Agency

Running a PR Department vs. Running a PR Agency

Running a PR department within a larger agency is very different from running your own PR agency. From the employees that are hired to the way PR is even talked about, the skillsets don’t necessarily translate from one to the other. Try to run your department like an agency and watch as you slowly isolate your […]

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