Stop Wasting Years of Your Life, Social Media Strategists

This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. If you haven’t, here are two of the most resonant points: I sat […]

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Consider the Roles Your Content is Playing Before Determining Its Success

“Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Remember this scene in Major League (great movie, BTW) when Willie Mays Hays keeps trying to hit the ball out of the park even though […]

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Oreo’s “blackout” tweet. Arby’s tweet about Pharrell’s hat, Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. Unfortunately, participating in these conversations […]

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What Does Integrated Marketing Mean to the Future of the PR Professional?

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World.  For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and […]

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