October 22, 2013

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Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Next week is the anniversary of Hurricane Sandy. With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. When brands do this, it can come across as forced, at best, or offensive, at worst. The line between appropriate […]

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September 23, 2013

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream and presentation below. Thank you […]

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September 4, 2013

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Four Ways Brands Can #Unplug

This post originally appeared in Ragan’s PR Daily.  One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts. He realized his always-connected lifestyle just […]

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August 23, 2013

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A Partial Reading List for PR Students

College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being […]

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