Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream and presentation below. Thank you […]

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Comments Off on Four Ways Brands Can #Unplug

Four Ways Brands Can #Unplug

This post originally appeared in Ragan’s PR Daily.  One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts. He realized his always-connected lifestyle just […]

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A Partial Reading List for PR Students

College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being […]

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Comments Off on Using Social Media to Reach the Hard-Working Class

Using Social Media to Reach the Hard-Working Class

They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt. They’re nurses, office administrators, housekeepers, entrepreneurs, waitresses and stay-at-home moms. They’re told they’re part of the middle class, but they sure don’t feel […]

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