June 1, 2013

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Using Social Media to Reach the Hard-Working Class

They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt. They’re nurses, office administrators, housekeepers, entrepreneurs, waitresses and stay-at-home moms. They’re told they’re part of the middle class, but they sure don’t feel […]

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May 26, 2013

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How a New Communications Graduate Can Stand Out

It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in. You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t […]

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April 15, 2013

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Eight Conversations Your Customers Want to Have With Your Brand

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.”¬†Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, […]

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April 1, 2013

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and […]

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