Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and […]

Continue reading...

Social Media Lessons from a Two-Year Old

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout […]

Continue reading...

NHL Skating on Thin Ice With Many Supporters Post Lockout

A version of this article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required) On January 6, after 113 days, 625 missed regular-season games, and countless starts and stops, the National Hockey League ended its third lockout in 19 years. After the last lockout, the NHL launched theĀ “My NHL” […]

Continue reading...

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Way back in 2008, microblogging and enterpriseĀ collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. That started a three-year journey into the world of Enterprise 2.0, including growing our Yammer community from […]

Continue reading...