March 22, 2013

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Social Media Lessons from a Two-Year Old

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout […]

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February 4, 2013

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NHL Skating on Thin Ice With Many Supporters Post Lockout

A version of this article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required) On January 6, after 113 days, 625 missed regular-season games, and countless starts and stops, the National Hockey League ended its third lockout in 19 years. After the last lockout, the NHL launched theĀ “My NHL” […]

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December 18, 2012

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Way back in 2008, microblogging and enterpriseĀ collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. That started a three-year journey into the world of Enterprise 2.0, including growing our Yammer community from […]

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November 30, 2012

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Set Your New Social Media Manager Up For Success

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you?  You wouldn't sign Peyton Manning to run the triple-option offense, would you?  You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Then why do organizations continue to hire social media […]

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