Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Way back in 2008, microblogging and enterpriseĀ collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. That started a three-year journey into the world of Enterprise 2.0, including growing our Yammer community from […]

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Set Your New Social Media Manager Up For Success

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you?  You wouldn't sign Peyton Manning to run the triple-option offense, would you?  You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Then why do organizations continue to hire social media […]

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Ten “Boring” PR Skills You Need to Have

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche, and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. By the end of our conversation, […]

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Start Your Community With Role Models, Not Influencers

I just finished reading this article in last month's Fast Company where the CEO of Pinterest, Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn't include […]

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