Social Media Strategery

Social Media Done Right Means No More Social Media “Experts”

“If I do my job right, I shouldn’t be doing it in five years.” That’s what I said almost three years ago when Walton Smith and I started our social media practice here at Booz Allen.  Like Geoff Livingston, I’ve felt for a long time that social media shouldn’t be considered some “special” strategy or some [...]

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An Interview with Blogger Bob From TSA’s Evolution of Security Blog

When I first started “Social Media Strategery” six months ago, one of my inspirations was the TSA’s “Evolution of Security” blog.  Along with Intellipedia, which showed me that IT security fears could be overcome, the Evolution of Security blog showed me that something even more important – that our government could be open and transparent [...]

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