Social Media Strategery

Identify the Right People to Manage Your Social Media Initiatives

Who leads your organization’s social media initiatives? Is it someone who rose up and took the role or is is someone who was assigned that role? Social media isn’t something that can just be assigned to someone any more than you can just assign someone to be the homecoming king. Adding “social media” to that [...]

Continue reading...

Social Media Isn’t Always the Answer

As one of Booz Allen’s social media leads, I’m thrilled to see more and more of my government clients starting to ask questions about social media and if/how it might help them.  I love logging into Twitter and seeing so many different conversations centered around Government 2.0.  I love thinking about the potential that social [...]

Continue reading...

Knock Down the Social Media Dominos

If you’re on Twitter and follow Chris Brogan, you’re probably familiar with the “Chris Brogan” effect.  Basically, Chris has built up such a loyal following that whenever he tweets about one of your blog posts, tweets, etc., you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.  In [...]

Continue reading...