Social Media Strategery

Social Media is Scary – How to Address Senior Executives

Part 2 in a series of posts responding to my original post, “Social Media is Scary“ So, what can you do to address the myriad reasons for social media being scary?  This is the second (the first one addressed the junior employee) of four blog posts tackling each of the demographics that I brought up in [...]

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Why Social Media is Scary

As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media.  From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what [...]

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Justifying Social Media to the Big Wigs

More and more, I’m being contacted by one of my colleagues who is looking to “sell their client on Web 2.0.”  These requests more often than not, come from people who don’t know a blog from a wiki and are worded roughly along the lines of “my client asked me to come up with some [...]

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