Social Media Strategery

Dear IT Guy, Can You Actually Use the Tool You’re Creating?

Do the top developers for Google’s Android operating system use Blackberries?  Do the IT guys developing Windows 7 use Macs?  Do the folks at WordPress use Blogger to host their personal blogs? These are purposely ridiculous questions – wouldn’t the best developers use the actual tools they’re responsible for building?  Wouldn’t they do their job [...]

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Interested in Being at the Tip of the Spear? Be Prepared for…

  Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., and I’ve met many others who are aspiring to take on that role.  Hell, I even wrote my last post to help those people get started.  While it’s easy to [...]

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Knock Down the Social Media Dominos

If you’re on Twitter and follow Chris Brogan, you’re probably familiar with the “Chris Brogan” effect.  Basically, Chris has built up such a loyal following that whenever he tweets about one of your blog posts, tweets, etc., you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.  In [...]

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