Social Media Strategery

I Started a Blog But No One Cared

  As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. While it’s garnered a lot of publicity, won awards, and really changed the way we think about virtual collaboration here, I get asked this question and others like it (e.g., why [...]

Continue reading...

The Evolution of the Social Media Evangelist

I’m currently going through my annual assessment, and in completing my self-assessment, I had some time to reflect on the last year and subsequently, over my six years at Booz Allen. As I combed through old emails and files, I thought back to 2006 when I first realized that social media was a game-changer in [...]

Continue reading...

Enterprise 2.0 Reflects the Culture

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again.  That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 holds a lot of promise: Increase collaboration!  Break down stovepipes!  Enable open and transparent communication!  Crowdsource white [...]

Continue reading...

Is Enterprise 2.0 Learned From a Book or From Doing?

Last week, I participated in AIIM’s Enterprise 2.0 Practitioner Certificate program, a two-day course focused on learning the principles and best practices of Enterprise 2.0 – social media behind the firewall.  Now, I’ll admit, I was extremely skeptical of this course when I first heard about it.  I don’t think that social media or Enterprise [...]

Continue reading...