Social Media Strategery

Dear IT Guy, Can You Actually Use the Tool You’re Creating?

Do the top developers for Google’s Android operating system use Blackberries?  Do the IT guys developing Windows 7 use Macs?  Do the folks at WordPress use Blogger to host their personal blogs? These are purposely ridiculous questions – wouldn’t the best developers use the actual tools they’re responsible for building?  Wouldn’t they do their job [...]

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I Started a Blog But No One Cared

  As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. While it’s garnered a lot of publicity, won awards, and really changed the way we think about virtual collaboration here, I get asked this question and others like it (e.g., [...]

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The Evolution of the Social Media Evangelist

I’m currently going through my annual assessment, and in completing my self-assessment, I had some time to reflect on the last year and subsequently, over my six years at Booz Allen. As I combed through old emails and files, I thought back to 2006 when I first realized that social media was a game-changer in [...]

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Enterprise 2.0 Reflects the Culture

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again.  That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 holds a lot of promise: Increase collaboration!  Break down stovepipes!  Enable open and transparent communication!  Crowdsource [...]

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