Social Media Strategery

Dear IT Guy, Can You Actually Use the Tool You’re Creating?

Do the top developers for Google’s Android operating system use Blackberries?  Do the IT guys developing Windows 7 use Macs?  Do the folks at WordPress use Blogger to host their personal blogs? These are purposely ridiculous questions – wouldn’t the best developers use the actual tools they’re responsible for building?  Wouldn’t they do their job [...]

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Enterprise 2.0 Reflects the Culture

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again.  That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 holds a lot of promise: Increase collaboration!  Break down stovepipes!  Enable open and transparent communication!  Crowdsource [...]

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Is Enterprise 2.0 Learned From a Book or From Doing?

Last week, I participated in AIIM’s Enterprise 2.0 Practitioner Certificate program, a two-day course focused on learning the principles and best practices of Enterprise 2.0 – social media behind the firewall.  Now, I’ll admit, I was extremely skeptical of this course when I first heard about it.  I don’t think that social media or Enterprise [...]

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