Social Media Strategery

Social Media Done Right Means No More Social Media “Experts”

“If I do my job right, I shouldn’t be doing it in five years.” That’s what I said almost three years ago when Walton Smith and I started our social media practice here at Booz Allen.  Like Geoff Livingston, I’ve felt for a long time that social media shouldn’t be considered some “special” strategy or some [...]

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Putting Social Media Before Your Health?

As I mentioned in my last post, one of the key success factors to deploying social media in an organization is that someone is “a champion.” Personally, I’m living this every single day at Booz Allen – people from across my company are constantly asking for a presentation on social media at their all-hands meetings, [...]

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