Social Media Strategery

Who Owns Social Media? Everyone and No One

Over the last few weeks, I’ve been involved in a number of meetings both within Booz Allen and with my clients to discuss social media, and I’ve noticed that more and more organizations are moving beyond the social media experimentation stage. I’m finding that I’m no longer justifying the use of social media, but helping [...]

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Grading Social Media

Later this week, I’m giving the keynote address at the University of Southern Indiana’s Communications Symposium, and while I’m there, I’ll be meeting with a number of their communications classes, including Intro to Interpersonal Communications, Special Events Promotions, Internet Communications, and several others. If you’ve kept up with this blog, you know that I’m really [...]

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Rethinking Public Relations Education

I was speaking to a group of college students the other day about SMCEDU, and I asked them, “how many of you are learning about social media in your communications classes?”  About a third of them raised their hands and said that they’ve discussed the impact of social media on traditional news, about how Twitter [...]

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PRSA Members Shed Light on Future of Public Relations

As the line between communication sender and receiver continue to blur, and the concepts of news cycles and gatekeepers become outdated lexicons of an industry that is undergoing a major transformation, public relations professionals find themselves at a cross-roads.  Let’s face it – public relations itself is having a bit of an identity crisis.  Between [...]

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