Social Media Strategery

Try Looking Outside to Solve the Problems Inside

Quick – who recently said this in reference to his organization’s social media efforts? “…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put [...]

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Sports Can Learn a Few Things From Gov 2.0

“Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.  Oh yeah – I’ll also do all these things for free if you’d just [...]

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Taking Gov 2.0 to the Ballpark

I recently had the honor to join Frank Gruber, Shashi Bellamkonda, Mike Tunison, Gayle Weiswasser, and several other social media and microtargeting professionals (sorry I didn’t get everyone’s Twitter names!) to meet with Stan Kasten, President of the Washington Nationals, and several other team executives to discuss how sports teams can better use social media [...]

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What’s Going to be Your Social Media Legacy?

As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop.  Stop blogging.  Stop Tweeting.  Stop evangelizing.  Stop everything related to social media.  What would happen if I took a job in another industry where [...]

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