Tag Archives: year in review

Reviewing the Year in Social Media Strategery

December 21, 2010

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Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. As one of my colleagues mentioned to me the other day, two years is an eternity in Internet time, and I’m grateful that I’m still somehow able to come up with posts that people enjoy and/or find useful in their everyday lives.  I’m even more grateful for all of you out there.  This year, you’ve continued to support me in my writing – subscribing, commenting, and sharing my experiences and thoughts with your communities and for that, I can’t thank you enough.

So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you.  Here are your top five most popular posts on Social Media Strategery from the past year:

  1. Identify the Right People to Manage Your Social Media Initiatives – this has been one of my most popular posts ever, receiving more than 3,500 page views, 26 comments, 400 retweets, and 71 Facebook shares, but more than that, it became a rallying cry for those of us who have grown tired of seeing the wrong people in our organizations get tasked with social media initiatives because of their position, regardless of their skills, experience, or personality.  Hopefully, this post also resulted in at least one or two leaders rethinking their staffing decisions.
  2. Six Villains of Gov 2.0 – One of the most light-hearted posts that I’ve done – this one generated a lot of interest not just because it was fun, but because I think many of us recognized and dealt with these villains before.
  3. I Started a Blog But No One Cared – A post from the very beginning of the year that has remained fairly popular throughout 2010. This post represented another example of people applying old rules to new media. Just because you’ve got a fancy title doesn’t mean anyone cares about what you have to say. Before, we just deleted your emails and you were none the wiser. In the world of social media though, content beats titles any day of the week.
  4. The “Getting Started with Gov 2.0” Guide – this post was borne entirely out of frustration. I grew tired of sending the same email out over and over again, so I created this post to serve as a resource to direct people to for the fundamentals on Gov 2.0. I can’t tell you how much time this post has saved me (and hopefully some of you) over the last year. Unfortunately, it’s now horribly out of date – looks like I need to create a “Getting Started with Gov 2.0” Guide – Redux post soon!
  5. Twenty Theses for Gov 2.0, Cluetrain Style – Amazingly, this post is now almost two years old (originally published in February 2009), yet it still gets fairly regular traffic. Enough traffic that it comes in as the fifth most popular post of 2010.  My favorite part of this post is that it yielded many of the key messages that guide my team’s work to this day – from “Social media is not about the technology but what the technology enables” to “Social media is not driven by the position, the title, or the department, it’s driven by the person.”

This blog was a lot of fun for me this year – I was able to write about some pretty important stuff, meet a lot of new people, and most importantly, help make some positive change in the world of social media and our government.  I’m looking forward to writing more, commenting more, and connecting more in 2011 – I hope you’ll all continue to be a part of that for at least 365 more days :).

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Gov 2.0: Taking a Look Back at 2009

November 25, 2009

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I didn’t write a “year in review” post last year at this time, primarily because by the time I got around to it, everyone else had written theirs and I didn’t have much else to add. This year, however, I thought I’d get a head start by writing my post a little earlier. I wanted to take this opportunity to highlight some of the Gov 2.0 milestones of this past year (click the pic) that I found to be most significant and put some context around them too.

Click for the 2009 Timeline of Gov 2.0

Click for the 2009 Timeline of Gov 2.0

If Obama’s election in November 2008 signaled the birth of Government 2.0, 2009 was the year that it learned to walk. From the Transparency and Open Government Memo to the planning of next year’s Mapping Success: Can Government 2.0 Work for You? conference, I, along with many members of the Gov 2.0 Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow  stronger.

That sense of community, that sense of, “we’re all in this together,” is one of the the five Gov 2.0 trends that have really emerged in 2009.

Gov 2.0 is driven by the community – I count among my friends many of the people I’ve met at various Gov 2.0 conferences, seminars, workshops, Twitter, and the blogosphere.  These friends include people from across all agencies, across the globe, other consulting firms, and members of the media. By and large, this community really came together in 2009, working together to share their stories and  help one another out.

Gov 2.0 isn’t just for the geeks and the Gen Y’ers – Traditional stereotypes were proven wrong time and time again in 2009. Whether it’s the “old” Chairman of Joint Chiefs of Staff tweeting, the “conservative” Department of Justice blogging, or the “bureaucratic” General Services Administration developing a website that asks the public to solve their problems, Gov 2.0 doesn’t fall into a neat little demographic of those who do and those who don’t.

Gov 2.0 is about more than just social media – As Tim O’Reilly told me in this tweet, Gov 2.0 is about so much more than just Twitter, Facebook, or YouTube.  It’s about transparency, about employee engagement, about creating new technology, about collaboration, about, well, any of the hundreds of federal, state, and local government initiatives that have been using technology this year to transform and improve the way government works.

Gov 2.0 isn’t all sunshine and butterflies – Near the end of 2009, a group of Gov 2.0 enthusiasts got together and started talking about challenges, obstacles, and risk-taking that go on every day in the government. These issues are just now starting to be talked about and shared.

Gov 2.0 is still all about the mission – Under all the tweets, blogs, mashups, and wikis, the common thread through 2009 was a focus on accomplishing the mission. The most common questions my government clients asked me this year were, “What’s the business case?  What will [insert new techie suggestion here] actually do for me?” Despite all the pitches and publicity, all of these initiatives have all been put in place to help the organization accomplish their mission, whether that’s increasing awareness, educating the public, improving intel analysis, improving efficiency, etc.

For me, 2009 brought about a LOT of opportunities, but maybe even more questions for 2010.  What will be the new DoD social media policy?  What does the future of GovLoop look like?  How will the government procure contracts in the new year?  Can state/local governments leverage the experiences of the federal government to bring change to their organizations?  I’m not sure what the answers to these questions are, but I’m looking forward to being a part of the community that discovers them in 2010.

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